Blog
The pipeline, documented.
One post per part of Dice: how pages are found, how they are scored, how contacts are discovered, how outreach sends, and what happens to a link after it goes live. Real rules, real numbers, and the reasoning behind both.
How backlink opportunity discovery actually works
Most link tools hand you a list of domains and wish you luck. Dice runs a three-phase pipeline that searches broadly, reads selectively, and qualifies strictly — and keeps the evidence for every decision it makes.
Read the walkthroughDiscovery
Finding candidate pages, and deciding which ones are worth reading.
5 min read
Niche-aware discovery: how the search queries get written
Keyword tools find the pages everyone else has already pitched. Query planning is the difference between prospecting your category and prospecting your market.
5 min read
Reading the page: what enrichment actually extracts
A title and a domain tell you almost nothing about whether your company belongs on a page. Enrichment fetches the article and produces a structured record you can argue with.
5 min read
Competitor gaps: finding the pages that list everyone but you
The most persuasive outreach email is the one where the omission is obvious. Competitor gap analysis is the systematic version of noticing you are missing from a list.
5 min read
Publisher intelligence: who actually runs the site
The same pitch that works on a one-person newsletter bounces off a trade publication's submissions form. Knowing which one you are writing to is worth more than knowing its traffic.
Scoring
How an opportunity earns its number, and what the number leaves out.
5 min read
The Opportunity Score, component by component
A ranking you cannot interrogate is a ranking you will not trust. Here is the whole model: what is disqualifying, what is weighted, and what each tier means.
4 min read
Priority Score: ranking by what you can actually do
A perfect opportunity you cannot reach and a mediocre one with a verified editor's address are different problems. Two scores keep them distinguishable; one ranking makes them workable.
Contacts
Finding who to write to without spending credits on pages you will never pitch.
Outreach
Drafting, sending, and knowing when to stop.
4 min read
Drafts grounded in the article, approved by you
Mail-merged personalization fools nobody. A draft is only worth sending if it references something that is actually on the page — which means the tool writing it has to have read the page.
4 min read
Why outreach sends from your mailbox, not ours
A pitch from a no-reply address on a platform domain converts badly and gets filtered eventually. Sending as yourself is the only version of cold outreach that keeps working.
4 min read
Send windows, daily limits, and the guards before every send
Between approving an email and sending it, hours or days pass and the facts change. Everything that could make a send wrong is therefore checked at the moment of sending, not when it was queued.
4 min read
Replies: matching them, reading them, and acting on them
People reply from aliases, forward threads to colleagues, and answer from shared inboxes. Matching on the sender address gets all three wrong — matching on the header chain survives every one of them.
Product
How the pipeline behaves as a product: limits, batches, and overrides.
9 min read
How the Starter 15 turns live search results into a content plan
The Starter 15 is not a list of AI-generated titles. Dice starts broad, checks what is ranking now, keeps the evidence, and narrows the work to fifteen articles a site can realistically start with.
4 min read
Rejections stay visible: evidence and manual review
A tool that silently deletes what it rejected is asking for trust it has not earned. Every decision in the pipeline keeps the facts behind it, including the decisions to say no.
4 min read
Scanning in batches: rate limits, cost, and what gets kept
Provider rate limits are a throughput constraint, not a ceiling on how much intelligence a workspace can accumulate. Batching is what keeps those two things separate.
Reading about it is slower than running it.
Point Dice at your site and inspect the opportunities it finds — with all the evidence these posts describe.